The demerger forced a level of introspection we had long avoided. We had to ask ourselves who we were without the other half. What values did we want to copyright? What impact did we want to make? These weren’t just surface-level branding questions—they were existential ones. That soul-searching ultimately led us to a clearer and more authentic identity. https://www.linkedin.com/pulse/witnessed-demergertoday-i-see-rebirth-awais-khan-sphri-cpmp-ccmp-wafzf/?trackingId=WNY9pkNHRVyophZ%2FYFhAXg%3D%3D