Web optimization means "Search Engine Optimization". It signifies a set of strategies and best practices aimed at strengthening the visibility of a website on search engines like yahoo. The name of the store itself is set throughout the set up of PrestaShop and might be modified from the "Contact Particulars" https://www.presta-addons-modules.com/en/seo/prestashop-seo-automatic-hreflang-tags-canonical-tags-on-all-pages.html