The task was started by Danish innovation firm EcoXpac in 2010, While using the Carlsberg Group becoming a member of in 2015 to initiate the “The environmentally friendly fibre bottle”, a project in which Carlsberg and EcoXpac were being collaborating on a primary paper bottle prototype according to recycled fibres. https://sustainableoilpackagings.blogspot.com/2025/02/the-growing-demand-for-eco-friendly.html