Strategic alignment – Ensure that your partner’s vision, mission, and goals align with yours. Look for companies that share a common purpose and are committed to similar values. It’s mai use presenting a green brand image when your partners are leaders Per neglecting the environment, for instance. Complementary capabilities – https://b2bpartnership97407.bloggactivo.com/32383597/indicatori-sulla-b2b-partnership-si-deve-sapere