I found this out accidentally, after she saw a "makeover" demonstrate that emphasized "moisturize, moisturize, use a skin moisturizer!" for men. One should choose products in which omega 3 fatty acids and antioxidants. The nose, cheeks, forehead and chin are commonly affected. https://luxuriousrentz.com/3-rules-to-help-with-both-dry-skin-beneath-the-eye-area/