When you short listed the probable SEOs for your assignment, you should check their success rated.
The test is usually really simple, and they're only executing it so they can see exactly where the person's skills lie. Start small, and take note of all the ideas that it sparks. https://www.pressadvantage.com/story/64150-lucid-leverage-a-forerunner-in-digital-public-relations-and-reputation-management